Sentiment analysis model for Airline customers’ feedback using deep learning techniques

Abstract

Sentiment analysis (SA) has recently developed an automated approach for assessing sentiment, emotion, and these reviews or opinions to extract relevant and subjective information from text-based data. Analyzing sentiment on social networks, such as Twitter, has become a powerful means of learning about the users’ opinions and better understanding and satisfaction. However, it consumes time and energy to disperse and collect surveys from clients, often inaccurate and inconsistent, and evaluating and improving the accuracy of the methods in sentiment analysis is being hindered by the challenges encountered in Natural Language Processing (NLP). This paper uses NLP, text analysis, biometrics, and computational linguistics to detect and extract replies, moods, or emotions from Skytrax Airline Customers' Feedback SACF data. This research uses deep learning models to analyze various approaches applied to small SACF to solve sentiment analysis problems. We applied word embedding (Glove embedding models) to improve the sentiment classification performance of a series of datasets extensively utilized for feature extractions. Finally, a comparative study has been conducted on the SACF data analysis utilizing deep learning (DL)for evaluating the performance of the different models and input features, which is Recurrent Neural Networks (RNN), long short-term memory (LSTM), Gated Recurrent Unit (GRU), 1D Convolutional Neural Networks (CONV1D), and Bidirectional Encoder Representations from Transformers (BERT) for application to big datasets in 2019. This approach was assessed using each classification technique; the precision, recall, f1-score, and accuracy metrics for sentiment analysis have been identified. And The results show that LSTM outperforms in classification accuracy; the outcome was 91%.