Abstract
Abstract: The rise of e-commerce has brought about new challenges in understanding customers; needs and preferences. One of the ways to better understand customers is to analyse their feedback on products and services. Sentiment analysis is a powerful tool that can be used to gain insights into customers&; opinions and emotions towards products and services. The proposed project, "Happy Shopping" is an application that uses sentiment analysis to analyse customer feedback on products and services. The interface will display a summary of the most common sentiments expressed by customers for each product or service. This will enable customers to make more informed buying decisions based on the sentiments expressed by other customers. In conclusion, the "Happy Shopping" project aims to leverage sentiment analysis to enhance the customer experience in an e-commerce platform. The project will provide customers with valuable insights into other customers; sentiments towards products and services, as well as improve customer support services.
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