Sensory modality and method of item information presentation in memory

Abstract

Investigated were differences in paired-associate learning for auditory versus visual modalities and within each modality the anticipation and study test methods of item presentation were compared. Extant reports re these two sensory modalities and of the two learning methods had been inconsistent. In this study of 40 university students, the learning of CVC-CVC nonsense syllable pairs was significantly better with the visual than with the auditory modality. The study-test method was significantly superior to the anticipation method in the visual mode. With auditory presentations, however, acquisition levels for both methods were the same. Significant interactions were observed between sensory modalities and methods of presentation. At present the retention interval theory (Izawa 1972–1979b) appears to account best for the varied findings with respect to the two methods of presentation.