Abstract
Little evidence is available on how airline meals and their dimensions affect customers’ loyalty generation procedure and behaviors towards airline products. This research is designed to elucidate airline customer loyalty generation procedure by uncovering the specific role of airline meals and their dimensions, attitude, satisfaction, and love. Using a quantitative method, empirical findings from the structural analysis successfully offer a good understanding of airline food quality and its role, identify the vital triggers of customer loyalty, and uncover the silent mediating role of airline love in affecting loyalty. Taking one step further beyond the theorizations in the existing studies of airline customers’ post-purchase behaviors, the present study builds a strong conceptual framework relating airline food quality, attitude, satisfaction, airline love, and customer loyalty.
Highlights
The airline industry around the globe has rapidly grown over the past few decades [1,2]
Outcomes showed that the model had an adequate fit to the data: χ2 = 855.012, degrees of freedom = 279, p < 0.001, χ2/df = 3.065, root mean square error of approximation (RMSEA) = 0.075, comparative fit index (CFI) = 0.933, incremental fit index (IFI) = 0.934, Tucker–Lewis index (TLI) = 0.922
The results indicate that the model had a satisfactory fit to the data (χ2 = 927.613, df = 284, p < 0.001, χ2/df = 3.266, RMSEA = 0.078, CFI = 0.925, IFI = 0.926, TLI = 0.915)
Summary
The airline industry around the globe has rapidly grown over the past few decades [1,2]. Due to this quick growth, this industry is fast reaching the maturity stage of its life cycle [3,4]. Obtaining a high customer loyalty along with a retention rate brings diverse advantages to an airline company (e.g., sustainable revenue growth, marketing cost saving, long-standing valued relationship between the company and patrons, favorable word-of-mouth referrals, profit increase), eventually contributing to the success of the company [2,5,6]. Customer loyalty is regarded as one of the most vital challenges that every airline company faces and is considered as one of the top priorities for such companies [3]
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
