Sensory Evaluation of Low-Carbon City Tourism by Gray Relational Analysis

Meei-Chen Ho,Ru-Qian Liang,Yueh-Te Cheng,Y Zhang,Z Wang,Chao-Hsien Wu

doi:10.1051/e3sconf/202122801003

Meei-Chen Ho, Ru-Qian Liang + Show 4 more

Open Access

https://doi.org/10.1051/e3sconf/202122801003

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Abstract

The promotion of low-carbon city tourism is an important measure to reduce carbon emissions in various regions and realize sustainability. This research explores tourists’ sensory experience in the city’s low-carbon tourism economy, environment and society from urban low-carbon tourism and providing relevant units with a blueprint for urban low-carbon tourism planning. This research accompanies the empirical cases and introduces Gray Relational Analysis to overcome the difficulties in practice, sometimes due to cost and time constraints, that strategies must formulate with little information, little data, or uncertainty. The research results show that the top low-carbon tourism evaluations of Tainan’s business districts by tourism experts are An-Ping Business District and ChengKung University Business District. Relevant planners can refer to this ranking and weight to analyse sensory marketing opportunities to help create a more attractive low-carbon tourism city.

Highlights

The development of low-carbon city tourism is a meaningful way to realize the vision of sustainability
This research does the empirical cases accompany and introduces Gray Relational Analysis to overcome the difficulties in practice, sometimes due to cost and time constraints, that strategies must formulate with little information, little data or uncertainty
This research accompanies the empirical cases and introduces Gray Relational Analysis to overcome the difficulties in practice, sometimes due to cost and time constraints, that strategies must formulate with little information, little data, or uncertainty

Summary

Introduction

The development of low-carbon city tourism is a meaningful way to realize the vision of sustainability. Low-carbon cities' development is an essential step towards a sustainable vision [1, 2]. A low-carbon city is a constraint on resources and energy by decision-makers from the perspective of achieving low-carbon. It is a complex dynamic system involving the economy, society, population, resources, environment, and other subsystems. The development of low-carbon cities must consider other subsystems to reduce carbon emissions [2, 5]. Many studies have pointed out that low-carbon tourism is one of the crucial subsystems and ways to develop low-carbon cities [6]

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