Abstract
This study examines how long the Israeli people support the government for an ongoing war. The rally-round-the-flag phenomenon, proclaiming that wartime governments can enjoy majority public support at the beginning of wars, is a challenging topic in the field of International Relations. Although this effect was noticed at the time of the Second Lebanon War, it remains unclear which particular condition determined the duration of public support in Israel. While the rally effect is a universal phenomenon, it is important to keep in mind the particularity of Israel. We hold on to an alternative theory, bandwagon effect, emphasizing the role of affectivity of individuals on the flow of information in crisis, in place of the standard rational expectation theory. An original experimental survey was conducted to examine the bandwagon effect in the rally phenomenon among Israeli citizens.
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