Abstract
This research aims to find the push factors that create relationships between youth and shopping centers and examines how different mall environments also help create different emotional bonds towards the malls. This topic is further observed with an explorative study that obtained its primary data from interviews and secondary data from various supporting literatures as well as from a number of observations. The informants were 15 visitors of each of the following shopping centers: Tunjungan Plaza and Ciputra World in Surabaya; and Mal Ciputra and Gandaria City in Jakarta. The total informant number is 60. The research found several affective factors that support the formation of place attachment: physical factors that lead to indirect place attachment, social factors or social interactions that happen in the shopping center, cultural factors, personal factors (including gender, race and ethnicity), memories and experience, place satisfaction, interaction and activity features, and time factor. The different age of shopping centers also had an effect to the factors present.
Highlights
IntroductionA mall can accommodate the characters of adolescents. To this day, adolescents are described as a group of people who have a connectedness with mall environment
In its development, a mall can accommodate the characters of adolescents
Similar to other researches (Hasemneshad, Heidari, Hoseini, 2013), a study about place attachment is inseparable from physical factors or the architecture and interior design factors, which in the context of shopping center become extremely important
Summary
A mall can accommodate the characters of adolescents. To this day, adolescents are described as a group of people who have a connectedness with mall environment. Spending time at the mall has even become a culture of its own This connectedness can be seen mostly among teens and young adults, and youths are included in it. Wilhelm and Mottner (2005) state that they are focused on the age between 12-17 years old because this age span is still very close to the shopping malls (Baker & Haytko, 2000). This notion is supported by a research by Maharani (2009) who states that there is place attachment between adolescents and shopping centers in Bandung, Indonesia. When they go with friends these youngsters can spend 3-4 hours in a mall, with their parents they spend around 2-3 hours, and they only spend 1-2 hours with their community
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