Abstract
Despite increasing awareness of the importance of youth development process, therefore participating in club ply an essential role. This study examines the co-creation behaviour is the strategies that can be used to enhance the sense of belonging among club members (youth) toward the club so that they will participate in club consistently. Besides that, the present research makes several contributions. First, the scale is not only applicable to academic research but also in practice. Second, the club committee can use the scale to detect the weaknesses and the strengths of youth value co-creation behaviour. Keywords: Sense of belonging, Co-creation, Youth
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