Abstract

The research was to study sensation seeking, narcissism, social comparison and online social networking usage behavior of undergraduate students at Kasetsart University, Thailand. The objectives of this research were 1) to study the level of sensation seeking, narcissism, social comparison and online social networking usage behavior of students, 2) to study the relationship between sensation seeking and online social networking usage behavior of students, 3) to study the relationship between narcissism and online social networking usage behavior of students, and 4) to study the relationship between social comparison and online social networking usage behavior of students. The samples of this study were 1,192 undergraduate students of Kasetsart University. Data was collected by questionnaires. The statistical data analysis was consisted of percentage, mean, standard deviation Cronbach’s alpha reliability coefficient and Pearson product-moment correlation coefficient. The results indicated that undergraduate students at Kasetsart University had medium level of sensation seeking and social comparison, low level of narcissism and online social networking active usage behavior, and high level of online social networking passive usage behavior. Sensation seeking, narcissism and social comparison were positively related to online social networking active usage behavior. Narcissism and social comparison were negatively related to online social networking passive usage behavior, while sensation seeking was unrelated to online social networking passive usage behavior.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.