Senior citizens' credibility assessment of online health information

Abstract

This study aims to examine senior citizens' credibility assessment of online health information by using mixed methods consisting of a log analysis and focus groups. In particular, a log analysis will show which websites senior citizens often visit and stay at for a long time. In addition, focus groups will show why senior citizens use certain websites frequently and for how long. Based on the P-I Theory, this study will explain which markers (elements) of websites catch seniors' attention and why they perceive the websites to be credible. Considering credibility assessment is a research topic in the field of social sciences that cannot be fully understood by using either purely quantitative or purely qualitative techniques, mixed methods involving qualitative and quantitative data sources and analyses are a useful methodology. In addition, in light of the expected increase in the population of senior citizens and their great concern for and interest in health information, findings from the proposed study will provide important data only for researchers in this area but also librarians and system developers.