Abstract
A “sender–receiver” framework based on models developed in several fields can provide a general treatment of communicative and symbolic phenomena, replacing traditional semiotic theories that have failed to live up to the hopes of their advocates. Sender–receiver models have mostly been applied to linguistic behavior, gestures, and other ephemeral interactions between individuals. I look at the application of this framework to enduring artifacts, including pictures, using indigenous rock art in Australia as a case study.
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