Abstract
Semiotics is an interdisciplinary field that studies “the life of signs within society” (Saussure 1959, 16). While “signs” most commonly refer to the elements of language and other symbolic communication, it also may denote any means of knowing about or representing an aspect of reality (→ Sign; Sign Systems). Accordingly, semiotics has developed as an affiliate of such traditional disciplines as philosophy and psychology. In the social sciences and humanities, including communication research, semiotics became an influential approach particularly from the 1960s.
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