Semiotics – Another Window on the World

Abstract

Abstract Contemporary semiotics proceeds and progresses along two major paths of human intellectual inquiry in general: One is to constantly extend and deepen social studies; the other is to use theoretical and logical reasoning to examine and even predict the laws of nature and the universe. To highlight these two paths and reflect the latest trends in current semiotic inquiry, we have launched the book series of “Select Works of Eminent Contemporary Semioticians,” published by the Nanjing Normal University Press. The first five English monographs included in this book series are Basics of semiotics (eighth expanded edition) and Logic as a liberal art by John Deely, Marshall McLuhan: The unwitting semiotician by Marcel Danesi, Signs in society and culture by Arthur Asa Berger, and The way of logic by Christopher S. Morrissey. These five books afford not only revelations in the ways of knowing and the dimensions of thought, but also new perspectives for interpreting contemporary sociocultural phenomena and their developments.