Abstract

In order to address an inventory of semiotic research in Morocco, one must deal with the history of the introduction of this ‘science’ into Moroccan cultural studies. In the late 1960s and early 1970s, interest in linguistics and semiotics blossomed in Morrocco. Roland Barthes (1985) preached a new approach to the signifying systems and to structural analyses of texts, an approach he later called a ‘semiotic adventure.’ The nature of semiotic research in Morocco and its representative domains will be demonstrated in two streams: first, purely academic research in semiotics, and second, contributions to other fields, such as literary criticism and cultural sociology.

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