Abstract
Semiology, by Roland Barthes, contains theoretical assumptions for the study of the production of meaning in Advertising. The Fait Divers Theory, even though it is best known because of Journalism, presents resources for the study of the emotional appeal of advertising discourse. These possibilities are discussed in this article. Keywords: semiology, advertising, fait divers.
Highlights
The Fait Divers Theory, even though it is best known because of Journalism, presents resources for the study of the emotional appeal of advertising discourse. These possibilities are discussed in this article
A Semiologia começou a ganhar notoriedade na França a partir da década de 50, do século XX
Leite Ninho, peça impressa, publicada no jornal
Summary
A Semiologia, de Roland Barthes, possui pressupostos teóricos, para o estudo da produção de sentido da Publicidade. A Teoria do Fait Divers, mesmo que mais conhecida pelo Jornalismo, apresenta recursos, para o estudo do apelo emocional dos discursos publicitários. Tais possibilidades serão refletidas pelo presente artigo.
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