Abstract
Advent of technologies like semantic web, multi-agent systems, web mining has changed the internet as knowledge provider. Web personalization offers a solution to the information overload problem in current web by providing users a personalized experience, considering their interest, behavior, context and emotions. Semantic web technology is based on use of software agents, ontologies and reasoning to add meaning to web information. An important technology for achieving personalization is the use of independent intelligent software agents. This work reviews, web personalization in the light of semantic web and software agent technology. A comparative study of recent works in the domain of web personalization has been carried out for this purpose. This review highlights ample scope for application of intelligent agents in the web personalization domain for solving many existing issues like personalized content management, user profile learning, modeling and adaptive interactions with users.
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