Abstract
This study explores if peripheral colored ambient light or colored light can be noticed and semantically associated with text while reading a novel from an Electronic Visual Display (EVD). Additionally, it is investigated if those colored signs are perceived as supplementary to the story and result in a more immersive experience. For that purpose, a user evaluation study was performed based on attention theory (selective attention, semantic priming, and divided attention), reading behavior, and semantics of colors. Participants received a reading assignment. While reading a novel from an e-book, dynamic colored ambient light or colored light was emitted. Throughout the reading assignment, the colors were adapted to the particular scenes the participant was reading. Findings suggest that attention can be divided between reading the novel from an EVD and the ambient color signs.
Highlights
The quality of Electronic Visual Displays (EVDs) has improved over the last decade, with developments in resolution, contrast, and flickering
In order to investigate this in more detail, the current study focuses on the perception of colored signs in the peripheral vision during electronic text reading
This study investigated if dynamic colored signs can be perceived while reading a novel from an EVD, and if such colored signs are perceived as supplementary to the text
Summary
The quality of Electronic Visual Displays (EVDs) has improved over the last decade, with developments in resolution, contrast, and flickering. The experience of reading on EVDs did not advance as extensively as for other entertainment devices such as televisions and game consoles. Information presented on surrounding displays, such as colors, light arrays, objects, movement, or sounds, enhance game and film experiences [1]. Colored lighting is used for ambient television [2] Findings from these studies demonstrate the potential of using peripheral vision to enhance media experiences. Ishii et al [3] show that common appliances may be successfully extended with additional visual information. This gives participants a higher sense of ‘being there’ [4]. In some cases (when all light sources and displays operate at the same time), additional visual information can result in concentration loss and an ‘information overload’ effect [3]
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