Abstract
Depth of processing of printed words was investigated by comparing priming effects in a task in which subjects made lexical decisions for both the prime and the target with priming effects in a task in which the subjects made “case” decisions for the prime (i.e., decided whether it was written in lower- or uppercase) and lexical decisions on the targets. Thirty-two target words were preceded either by semantic associates or by unrelated words. For both “case” and “lexical decision” conditions for the prime, equal facilitation was found for related targets, suggesting that subjects analyzed words at a semantic level even while making “case” decisions. These results question the applicability of a level-of-processing model for word recognition processes.
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