Semantic association effects in a mental comparison task.

Abstract

Two reaction time experiments explored the effect of semantic associations on the time required to make mental size comparisons. Subjects in both experiments were able to judge relative size more quickly for associated than for nonassociated pairs. This association effect was found for a variety of different types of semantic relationships. Experiment 2 used a large pool of pairs that were scaled for degree of association and subjective size of the individual items. This experiment demonstrated that a high degree of association is more facilitative for pairs with small rather than large size differences. Two different explanations of the results are presented, and it is tentatively suggested that work on mental comparison may be integrated with a broader range of semantic memory research.