Abstract
Over the last 20 years science news has been written by dwindling numbers of reporters, with higher workloads, and less time than previously to conduct tasks such as finding, researching, and checking news stories. Simultaneously, a growing science communication sector is developing more power to influence what, and how, such news is reported. This paper examines media coverage of animal–human hybrid embryos in the context of a highly efficient public relations campaign by a coalition of scientists and scientific organisations in the United Kingdom. It draws on the findings of a comprehensive content analysis of UK national press coverage of the issue, and 16 semi-structured interviews with specialist science journalists, key news sources, and press officers on both sides of a polarised media debate. We argue that while science communicators won a convincing media victory, the broad (and unintended) effects of such campaigns highlight concerns about media independence, and the openness and quality of public and scientific debate about controversial science.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
