Abstract
Launched with much fanfare, Colgate-Palmolive’s Action bleach introduced U.S. consumers to a completely new mode of laundry product delivery. Using a pouch fashioned from a water-soluble film to dispense a single dose of chlorinated bleach, Action made whitening clothes quick and spill-free. That was 1962, and the product flopped. Around the same time, Procter & Gamble came out with Salvo laundry detergent tablets. By the 1970s they too were gone from store shelves. In the 1980s, P&G tried Cheer Power Pouches, a single-dose laundry paste packaged in a water-soluble film, but it went nowhere. European detergent makers launched laundry tablets in the 1990s, but they fizzled in most countries. Undaunted in their efforts to bring some pizzazz to a mature market, detergent companies are about to try single-dose products once more, this time with liquids. Within the next two months, Americans will be able to buy single-dose laundry capsules from ...
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