Abstract
In today’s e-business era online auctions emerged as highly effective distribution channels. As online auctions display both, low entry and exit barriers and vast coverage rates, they also augment distribution potentials of hotel companies. This paper identifies success factors that positively affect final prices obtained in online auctions for hotel room vouchers. Based on data of 814 auctions at eBay regression analyses were conducted to identify significant relationships between auction characteristics and the obtained final price. By drawing on these results, a prototypically implemented software agent for optimally listing accommodation packages in online auctions is presented.
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