Abstract
ABSTRACT The incorporation of social media applications in online marketplaces has enabled rich information exchange. It is suggested that information sharing among sellers can increase the competitiveness of online marketplaces. How to encourage sellers’ information-sharing behaviour thus becomes an important research question. This study investigates the effectiveness of possible supports by online marketplaces to stimulate sellers’ information sharing and the effect of information sharing on sellers’ business performance. Using multi-source data, we find that sellers’ information sharing positively influences their business performance, and that two types of support, marketplace business support and marketplace communication support, positively influence sellers’ information sharing. In addition, two seller personal characteristics, seller tenure and seller popularity, moderate the effects of the two types of marketplace support on sellers’ information sharing in different ways.
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