Abstract
Consumer innovativeness is a central variable in innovation diffusion and adoption literature. The foremost challenge confronted by investigators involved in innovation diffusion and adoption research is the problem of measuring the innovativeness construct. Furthermore, a scale measuring innovativeness towards self-service technologies (SSTs) adoption is required as SSTs have grown considerably in the last few decades. To this end, this study develops and validates a self-service innovativeness (SSI) scale applicable across a variety of SSTs. The study presents a series of six distinct phases describing the development and validation of a six-item, self-report scale. The innovativeness scale has been validated in different contexts, allowing comparisons across distinct samples (i.e., student vs. non-student sample) and different industries (i.e., retail and hospitality industries). The SSI scale presented in this paper is short, valid, reliable, and easy to administer in service domains.
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