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Abstract
Social networks provide a convenient place for people to interact; members in social networks may create new connections or break existing connections, driving the evolution of complex network structure. Dynamics in social networks, such as opinion formation and spreading dynamics, may result in complex collective phenomena. This paper conducts a survey on 495 students from six schools in Shaanxi, Henan, and Zhejiang provinces and discusses the impact of self-presentation on adolescent network altruistic behaviors, the intermediary role of social ability cognition, and the moderating role of privacy awareness. The results show the following: (1) Self-presentation in social networks can positively predict adolescent network altruistic behaviors. The positive prediction effect of network sharing is the largest, and the positive prediction effect of network support is the least. (2) Social ability cognition plays an intermediary role between self-presentation and adolescent network altruistic behaviors. (3) The moderating effect of privacy awareness is not significant.
Highlights
According to the China Internet Development Statistical Report, the number of Internet users had reached 904 million by March 2020, with a penetration rate of 64.5%. e Internet has become an important part of modern people’s daily life
Researchers have found that the occurrence of adolescent network altruistic behaviors was highly correlated with altruistic factors, such as gender, altruism, and other factors [6], but few focused on the cognitive factors of altruistic behaviors. e researchers pointed out that the cognitive factors of altruists had a great influence on the implementation of altruistic behaviors [27]. erefore, we mainly explore the influence mechanism of self-presentation in social networks on adolescent network altruistic behaviors from the perspective of altruists’ cognitive factors
Social ability cognition and privacy awareness are significantly positively correlated with self-presentation and network altruistic behaviors
Summary
According to the China Internet Development Statistical Report, the number of Internet users had reached 904 million by March 2020, with a penetration rate of 64.5%. e Internet has become an important part of modern people’s daily life. With the rapid development and popularity of the Internet, negative behaviors such as Internet addiction, cyberbullying, cybercrime, and others have received extensive attention from researchers. In addition to these negative behaviors, there are some positive behaviors such as network altruistic behaviors in network environment [1]. Network altruistic behaviors refer to the conscious and active behaviors of individuals who invade the network, benefiting others or society, and do not expect to be rewarded [2]. Some researchers pointed out that the network environment has the characteristics of anonymity, timeliness, and interactivity [3, 4], which makes altruistic behaviors more likely to occur. Adolescents are a critical stage of life development, and it is of great significance for researchers to study network altruistic behaviors at this stage
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