Abstract
The ongoing century is a Social Media communication century where the traditional concept of time and space has been considered as a myth and been successful to make a global village by the help of science and technology revolution. In this new medium, now, selfie has been come out as a new popular culture of the global society beside lot of new other concepts and ideas. But taking this ideas of communication critically, it has seen that there are some issues which making the globe more racially divided than ever. Making a deep analysis of the popular selfie culture of a nod (India) in the global internet democracies, this paper will try to analyse the role of the new most usable social media applications in promoting racism more horribly than ever in India. Also, taking the Psychoanalysis theory of Sigmund Freud and the Anti/ Post-Colonial Theory of Frantz Fanon as the base, this study will try to understand the new imperial hegemony of such responsible new media and photo-capturing applications. Moreover, its impact on Indian democracy in a long term and the reasons for the lack of proper law of the political institutions against virtual racism will also be understood.
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