Abstract
Social networking sites (SNS) provide an open platform for communication and interaction and socialization. But the main idea behind this article was to assess the impact of whether SNS addiction effects online self- disclosure or not moreover its mediation impact. The main idea of this study is to investigate the mediating effect of habit, psychological well-being, psychological dependence and perceived ease of use between SNS and self-disclosure. Specifically, this research proposes a model to examine how the effect of SNS usage mediates self-disclosure through psychological conditions. Data was collected online using the Google documents application, from university students in Pakistan. In total 338 entries were analyzed and reported, for analysis SPSS version 21 was used. Results show that Pakistani youth tend to have higher self-disclosure online due to habit, perceived ease of use and while sharing online makes them feel better as the mediator of psychological well-being also reported a positive mediating effect.
Highlights
During the early years of the Internet, all the websites were passive meaning that the visitors can only visit, read information but were not able to edit or input any information as during these times social networking online wasn't even a concept
This study empirically investigated the value of Social networking sites (SNS) by untangling how to improve self-disclosure via using SNS
The results of this study show that, psychological dependence of use cannot mediate the effect of SNS on selfdisclosure
Summary
During the early years of the Internet, all the websites were passive meaning that the visitors can only visit, read information but were not able to edit or input any information as during these times social networking online wasn't even a concept. In the beginning of 2000s, the websites started new features that enabled users to be able to take participate in the contact of the website This yielded better internet traffic and users were able to interact to a certain degree with the websites, these types of websites were known as social websites or web 2.0 [2, 3]. The problem being the excessive usage or rather rapid growth of SNS theme based website did not allow the society to grow with it at the same speed [5] This rapid difference in growth from SNS and adoption from society resulted in the factors that are nowadays termed as excessive use and having been categorized as being a disorder. We studied the mediating effect of habit, psychological well-being, psychological dependence, perceived ease of use on SNS addiction and its impact on self-disclosure
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