Abstract
Covid-19 pandemic and an appeal made by Honourable PM Modiji on Go Local for Vocal has made us realized to substitute foreign brands with Indian Brands to make Indian Economy a self-reliant economy. This pandemic has affected the customers’ perception towards Swadeshi products and has also provided different opportunities to MSMEs to fill the gap created by global disruption. This research Paper is an initiative in this regard and reveals that Indian MSMEs should focus on providing high quality customized products with right pricing and their easy availability as Indians are ready to switch to Swadeshi products. Measures taken by Government for revival of MSMEs and changed perception of customers will definitely work for upliftment of MSMEs and will flow a wave of fulfilment of dream of “AATMANIRBHAR BHARAT”.
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