Abstract
To compare and contrast the past 30-40 years of health promotion in the UK and the USA, and to identify two critical issues that relate to health promotion research and practice in both countries. Historiography and self-reflection. Although the USA and the UK share different histories of health promotion development, many of the critical issues that characterize the field are similar. Two issues are particularly notable: the concern with evidence; and the problem of translation of the science of health promotion to practice.
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