SELF-PRESENTATIONS OF ATTITUDES FOLLOWING COMMITMENT TO PROATTITUDINAL BEHAVIOR

Abstract

Attitude statements present a particular image of the respondent to onlookers and can be tactically used for self-presentational purposes. The present study investigated the relationship between variables relevant to self-presentation and attitude statements following proattitudinal actions. Under conditions of high or low decision freedom, female subjects committed themselves to argue for a proattitudinal issue. The experimenter described the issue as either low or high in importance, and subsequent attitudes toward the issue were measured in a way which allowed low (subjects did not sign their questionnaires and placed them in a collection box) or high (subjects signed their questionnaires and handed them to the experimenter) personal association with attitude statements. A triple interaction of the variables was found on subjects'statements of personal involvement with the issue. As suggested by a self-presentation approach, subjects expressed more involvement under no-choice/low-association/high-importance conditions than under choice/low-association/high-importance conditions. Subjects who were denied personal responsibility and close association with an important action apparently increased their involvement to gain responsibility. The findings failed to support self-perception predictions of more favorable attitudes under choice rather than no-choice conditions.