Self-presentation in metaverse environments from a psychological perspective

Abstract

This research aimed to investigate the psychology-related factors of self-presentation in Metaverse environments using the keywords "Metaverse," "self," "self-presentation," and "psychology." The universe of the research is the research on Metaverse and self-presentation in Turkey and the world between 1902 and 2023 in YÖK National Thesis Center, Google Scholar, ProQuest, ResearchGate databases with the keywords "Metaverse," "self," "self-presentation," "psychology." 39 articles, books, and dissertation materials were selected as the research sample. In the research, a general research trend was revealed by examining the data of the information contained in the articles, books, master's and doctoral theses written about the concepts of "Metaverse" and "self" in the world and in Turkey as a result of the research, it is assumed that self-presentation in the Metaverse will occur through luxury consumption, new technologies such as avatars and NFT, and with the influence of digital consumer culture.