Self‐Objectification and Lower Income Pregnant Women's Breastfeeding Attitudes1

Abstract

The purpose of this exploratory study was to examine self‐objectification as a correlate of pregnant women's concerns about public breastfeeding and the impact of breastfeeding on body shape and sexuality. Fifty‐two pregnant women enrolled in the Women, Infants, and Children Program responded to telephone questions regarding concerns about breastfeeding, attitudes toward breastfeeding, and self‐objectification. Women who scored higher on measures of self‐objectification reported more concern about the impact of breastfeeding on their bodies and sexuality and were less comfortable with the idea of breastfeeding in public than were women with lower self‐objectification scores. Self‐objectification was not associated with more negative attitudes toward breastfeeding or weaker intentions to breastfeed. Implications for the promotion of breastfeeding for low‐income women are discussed.