Abstract
With the development of short videos, short videos of beauty makeup have gradually developed and prospered due to their teaching, viewing and entertainment. As the main force of audience of beauty makeup videos, the views and understanding of female audiences on beauty makeup videos are very important. This paper studies and analyzes the psychology and demands of female audiences through the purpose of watching beauty makeup videos, the selection and recognition of video content, and the construction process of self-aesthetics. In addition, the audience is free in the choice of videos, in the recognition of content generated by watching videos, and in the construction process of aesthetics that may affect the audience. In addition, the audience is free in the choice of videos, in the recognition of content generated by watching videos, and in the construction process of aesthetics that may affect the audience.
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