Abstract

This research aims to analyze the influence of self-efficacy on innovative behavior and the moderating role of organizational support on self-efficacy and innovative behavior. This research uses explanatory research. The respondents of this research were lecturers at private universities in Surabaya, totaling 52 respondents. Data was collected using a questionnaire. Sampling used purposive sampling technique. Data analysis uses Partial Least Square (PLS) software. The research results show that self-efficacy has a positive and significant effect on lecturers' innovative behavior. Organizational support directly has a positive and insignificant effect on innovative behavior. However, organizational support strengthens self-efficacy towards innovative behavior of private university lecturers in Surabaya. The research results follow social exchange theory. This research implies that the faculty support given to lecturers will make them increase their self-efficacy and strengthen their innovative behavior to produce their best performance

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