Abstract
In this paper we claim that the well-established reduction in self-control performance following prior exertion of self-control (the so-called ego depletion effect) is a consequence of people's adaptation to situational demands. Consistent with this claim that follows from cognitive control theory, we show that (1) self-control performance improves during tasks that are typically used as resource depletion tasks and that (2) typical depletion effects occur only when the nature of the response conflicts in the two subsequent tasks is different. When the nature of the response conflicts in the two subsequent tasks is similar, we found that exerting self-control improves subsequent self-control performance. Implications for the self-control strength model are drawn and avenues for future research are sketched.
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