Abstract
The process of globalization and the pressure to achieve and maintain the competitiveness of the enterprise on domestic and international market have in recent years underlined a sharp increase in the need to evaluate Corporate Scoial Responsibility (CSR). The aim of the paper is to propose a self-assessment of socially responsible business in the postal environment. The folloving research methods were used to fullfill the aim of the paper: methods of obtaining and collecting information (compilation, selection), methods of information processing (excerption, analysis, synthesis, comparison, concretization) and methods of evaluation and interpretation of results (abstraction, induction, deduction, determination, generalization). Taking into account the theoretical definitions, the specifics of the postal company and the findings of secondary research, an evaluation sheet (checklist) can be proposed as a basis for self-assessment of CSR in four areas - economic, social, environmental and legal. The main component of the checklist is a self-assessment questionnaire, consisting of 62 questions. The questions are grouped under four items: economic, social, environmental and legal. Summary score of a specific area of CSR is an indicator of categorizing postal company into one of the four developmental stages of applying the principles of CSR.
Highlights
The process of globalization and the pressure to achieve and maintain the competitiveness of the enterprise on domestic and international market have in recent years underlined a sharp increase in the need to evaluate Corporate Scoial Responsibility (CSR)
The problem is not the lack of these approaches, but that not every approach can measure the state in each area of CSR. (Jankal, Jankalová, 2016; Jankalová, Jankal, 2016; Jankalová, Jankal, 2017; Jankalová, Jankal, 2018)
The best-known division of CSR areas is based on the triple bottom line principle (Jankalová, 2013), which draws attention to the economic, social and environmental areas, respectively to the economic, societal and ecological areas
Summary
The practice is evidence that there are currently approaches that allow to assessing corporate social responsibility. The views on the identification of individual areas of corporate social responsibility differ due the different views on this issue. There are divisions into other three areas, e.g. social, product and environmental (Anselmsson and Johansson, 2007), ethical, economic and legal (Remišová, Búciová and Fratričová, 2013), environmental, philanthropic and ethical (Newton, 2014), or environmental, social and legal (Chau, Lui, Yim and Kwan, 2016). Four CSR areas were first defined by Caroll (1979): economic, legal, ethical and philanthropic area, C. Dahlsrud (2008) identified five CSR areas: environmental, social, economic, stakeholders and voluntariness. At least CSR areas, only two, identified Garriga and Mele (2004) and Subudhi, Kar and Ram (2013) according to which CSR is divided into economic and ethical area
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