Abstract
The study of selective exposure seeks to understand how and why people consume particular communication content when faced with a constellation of choices. Broadly defined, selective exposure refers to behaviors that are deliberately performed in an effort to bring communication content within reach of one's sensory apparatus (Zillmann & Bryant 1985). In the modern, media‐saturated world, selective exposure often occurs within the context of mass media, although by definition it encompasses all forms of human communication. Within the discipline of communication, → mood management, cognitive dissonance, and → informational utility represent the major areas of selective exposure research (→ Cognitive Dissonance Theory). The current state of research in this area can be understood by tracing historical approaches to selective exposure, outlining key theoretical components, and describing directions of current research.
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