Abstract
Using two experimental studies, we examine how the selection and consumption of cable news influences news consumers’ cognitive processing, attitudes, and policy preferences. As expected, participants overwhelmingly self-selected into an ideologically aligned cable news network. Then, ideologically congruent messaging from Fox News and MSNBC was likely to prompt higher levels of agreement and lower levels of disagreement for those with mid- and high levels of trust in their selected cable news network. Our findings indicate a reinforcing spiral effect among both MSNBC and Fox News consumers who have high levels of trust in the cable news network they select.
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