Abstract
The goods flow strategy from suppliers to stores is a critical element in determining the success of a retailer in the highly digitalised market. There are multiple strategies for supplying goods from suppliers to stores. Different factors play important roles in the decision-making process. Each strategy has its own set of benefits and drawbacks in a specific business context. In this paper, we have compared five different strategies, and propose the right delivery and distribution mode for a home furnishing retailer, considering important factors such as customer satisfaction and cost. We have used the analytical hierarchy process (AHP) to determine which delivery and distribution mode should be selected.
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