Abstract
With the gradual popularity of e-commerce in our country, Cross-Border E-Commerce (CBEC) has developed rapidly. In order to comply with this development trend, more and more enterprises in our country have embarked on the development path of CBEC, and CBEC import models are becoming increasingly diversified. Among them, the choice of CBEC import models based on the AHP algorithm helps a lot. The purpose of this article is to study the selection of CBEC import models based on the AHP algorithm. This article first analyzes the current situation of China’s CBEC, compares the types of CBEC import models, and summarizes the advantages of various CBEC supply models. This paper analyzes and discusses the specific situation of our country’s CBEC model and its operation through specific analysis of the current situation and problems of H company’s CBEC and puts forward suggestions for the development of our country’s CBEC import model. Based on the analysis of the AHP algorithm, the total scores for the direct mail import model, bonded stocking model, and general trade import model of H company are 27 points, 19 points, and 23 points, respectively. Therefore, it is recommended that company H choose the import model of direct mail import when conducting CBEC business.
Highlights
In the research on Cross-Border E-Commerce (CBEC), many scholars have launched a multiangle discussion
Turban believes that the market with huge growth potential has attracted a large amount of e-commerce investment, but e-commerce competition is becoming increasingly fierce [8]; Sitar-Tut DA pointed out the consumer orders received from the sales department, the logistics, and after-sales departments cannot be tracked in time, and the response speed is slow, leading to CBEC
E purpose of this article is to study the selection of CBEC import models based on the analytic hierarchy process (AHP) algorithm. is article first analyzes the current situation of China’s CBEC, compares the types of CBEC import models, and summarizes the advantages of various CBEC supply models. en, through a specific analysis of the current situation and problems of the H company’s CBEC, analysis and discussion of the specific conditions of our country’s CBEC model and its operation are done and suggestions for the development of our country’s CBEC import model are put forward
Summary
Our country’s cross-border import e-commerce companies mainly seek cooperation from brand owners, agents, and distributors in product procurement [10]. Eir upstream suppliers are mainly brand agents, and a few nonstandard products will directly cooperate with the brand. In the selection of suppliers for nonstandard products, companies in the central region often cooperate directly with brand owners. In the field of external industrial clusters, the development of e-commerce will activate and drive the development of a series of upstream and downstream industries, such as settlement, packaging, logistics distribution, location-based services, and so on It will guide the innovation and upgrading of surrounding related industries, such as remote automatic meter checking and charging by using intelligent remote water, electricity, and coal meters. These innovations will promote the continuous upgrading and expansion of e-commerce model
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