Abstract

Digital transformation is a current fact that is changing the landscape of almost all economic, social and human activities. Before the COVID-19 pandemic broke out, the digitization of public and private services was a competitive option within almost all economic sectors. However, restrictions on mobility have broken the rules of the game and commercial activities the most affected by crisis must rethink how to gain competitiveness in this scenario. The incipient regulation of Smart Tourist Destinations is a key for all tourism companies and public entities with powers to encourage tourism to boost the activity. In Spain, where the tourism sector is vital to the national economy, national and regional projects on Smart Tourist Territories take special relevance. These projects are ran through the cooperation of public and private entities, sometimes through open innovation formulas. This paper aims to assess the need of new regulation on the cooperation formulas of the public and private sectors in this scope and to analyze the needed elements for a tourist destination to receive the qualification of Smart Tourist Destination, and how it could increase the competiveness of the sector, by accomplishing the normalized indicators.

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