Abstract

This paper aims to present and discuss the theory and research strategy underlying the assessment of the KnowRISK risk communication in one of the KnowRISK pilot-areas, Alvalade parish in Lisbon city. The theory guiding this evaluation research stands on Precaution Adoption Process Model (PAPM), and is complemented by other proposals. Defining the most appropriate research design required answers to two basic questions: ‘what to assess?’ and ‘how to assess?’. The first-mentioned question implied to take into account KnowRISK risk communication main aims, clarifying which cognitive and behavioral changes were realistically expectable in the context of an earthquake dormant society as is the case of Lisbon. Concerning the second-mentioned question, the assessment of risk communication procedure stands in an evaluation research design that comprehends quantitative and qualitative methods.

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