Abstract
Segmented partisanship combines the traditional conceptualization of party identification with the reality of different parties operating in different locales. Using a sample of campaign contributors in Georgia legislative elections, we analyze the importance of segmented partisanship by comparing the behavior and attitudes of segmented partisans to those with consistent party identifications. Segmented partisans are generally less active and less ideologically extreme than their consistent counterparts, with the differences across the groups varying with the salience of the appropriate state or national reference group. The net effect of segmented partisanship is to moderate the issue conflict between parties as some citizens seek the "best fitting" partisan identification.
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