Abstract
This article reports on research designed to segment the market for table eggs in Ontario. Using benefit segmentation procedures, four segments were found. These segments are: Disinterested Consumers, Casual Egg Users, Health Conscious Consumers, and Enthusiastic Users. Profiles of these segments have been developed using beliefs about eggs, attitudes toward eggs, lifestyle factors, health and nutrition consciousness, media habits, consumption habits, and demographics. The results can be used to help marketing groups develop more highly targeted promotional programs.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.