Abstract

‘Seeping Out: The diminishment of the subject in Hito Steyerl’s How Not to Be Seen’ investigates the strategy evidenced in the video work How Not to Be Seen which shows the performers and the artist herself dissolving into images. In contrast to strategies of control over one's data, but also in contrast to the diminishment of the subject in Jack Halberstam’s Shadow Feminism, Sebastian Althoff argues that Steyerl envisions a strategy of seeping out, that is, a strategy of becoming image in order to participate in its increased circulation. Framing the problem of Big Data as one of segregation into neighbourhoods, the moment in Steyerl’s work in which the animated ghostly people, the proxies for future inhabitants of the ‘Gated community with multiple tier security’, step out into the documentary-style images, becomes crucial.

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