Abstract
Truth has been a central notion for journalism as a social institution. In current times, when journalistic role and practices are being challenged by audiences and by media reconfigurations, it is important to ask how the field's traditional values are being reorganized. Thus, the objective of this paper is to analyse how Brazilian television network Rede Globo comprehends the notion of truth in 2014’s institutional commercials. Through discourse analysis of their campaign, we found that the concept being presented is ambivalent: sometimes, truth is a unified entity and at other times it is multiple. Even though there is an ambiguity when presenting this value, journalism is always shown as responsible for mediating access to truth(s), high lightening journalistic relevance to society.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
