Abstract
This paper applies J. Anthony Blair's theorizing about visual argumentation to the 2005 United Nations Children's Fund (UNICEF) Smurf public service announcement, which challenges our traditional understanding of argumentation as linguistically bound. This paper critically analyzes the PSA and offers several implications for scholars of argumentation and rhetoric. The project urges further expansion of Blair's perspective in hope that we can move beyond acknowledging the existence of visual arguments to identifying their utility and junctions.
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