Seeing science: using graphics to communicate research

Abstract

AbstractProper science communication is quickly becoming a professional imperative in ecology, but many researchers are not practiced in diverse and effective communication strategies. Academic jargon and text‐heavy content are often cited as barriers for laypeople trying to access and understand research results. Here, we have presented scientific visualizations (infographics, figures, and illustrations) as a useful tool to reduce the information transfer gaps between researchers and the public. The graphics we have proposed are images with minimal text that convey ecological research concepts, methods, processes, and results. They are more captivating than text alone and more efficient at disseminating information to a broad audience because they reduce cognitive load. We applied tools and best practices from the fields of marketing and design to explain graphic construction and demonstrated how to build a visualization that is both aesthetic and effective. The basic principles of design are paramount to image composition, and we reviewed experimental literature to support the notions that the proper use of color, proximity, and balance helps to illuminate the main message or story that we wanted to communicate. We presented examples from wildlife ecology research in Alaska to highlight how researchers can use graphics for their own communication efforts, and emphasized the power of visual narratives to explain complex techniques and ecosystem processes. The best practices we outlined here are meant to help researchers understand the composition of science visualizations, build productive collaborations with artists, and ultimately create appealing and informative images that communicate research.