Abstract
ABSTRACT This publication is a digital comic short story based on autoethnographic research. The story takes as its foundation a photo of an African storefront window in the 18th arrondissement of Paris, France in summer 2019. The narrative queries from multiple perspectives and types of information my relationship as an African American woman with several things: the West African jewellery and cloth on display, the window that framed the products for sale, the store, and the neighbourhood that featured a predominately African diasporic population. In this publication, I also address some of the following questions: 1) Can I see myself in this Black, French and African diasporic site of commerce? 2) How does this marketing display relate to American and French marketing and media history’s invisibility of Black women as desired consumers? 3) Has my shared ascribed status of race and increased awareness of West African culture after travels to Ghana and Senegal changed my fit in this Francophone African space?
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