Abstract
Simulation training in medical training is emerging not only as an innovative way to teach but also as a method to decrease the error rates and improve patient care and safety through effective training and evaluation. However, like with any endeavor, simulation researchers struggle with securing funding for doing research that enables simulation to fully utilize its potential. We define simulation distrust trifecta which is a combination of three impediments that lead to a misperception of simulation centers being sinks of investments rather than source of revenues. This chapter provides fundamental information on how simulation researchers can develop effective innovation plans and business models for simulation. A five-dimensional approach to addressing the simulation distrust is defined. We cover several funding agencies and outline key strategies to submit applications to the funding organizations.
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